While Nykaa Fashion offers a wide range of products, it places a strong emphasis on curation. Nykaa Fashion identifies fashion-forward brands, vets them for style and quality, and further selects styles within these brands to offer. In addition, it uses digital content, personalized mobile application experiences, and proprietary recommendation algorithms to build differentiated style-driven, discovery-led experiences for consumers. The Nykaa Fashion gift vouchers are valid for Nykaa Fashion and Nykaa Fashion Luxe.