In the recent past, we got hit by two cyclones. The Nisarg cyclone hit Maharashtra on 1st June 2020. We were lucky enough as the cyclone spared us without causing much damage to life and property. Before that, the Amphan cyclone hit West Bengal on 20th May 2020. This time we were not lucky enough as the cyclone did not spare us and left behind a trail of loss of life and property.
Environmental experts have been shouting out loud since quite some time that these cyclones and other events like smog in NCR region in winter every year, floods, droughts, unseasonal rains, and hailstorms etc. across India are a result of unsustainable development, climate change, and pollution. Through natural calamities, mother nature regularly reminds us that economic development should not be at the cost of the environment. Economic development should be sustainable and eco-friendly.
GyFTR is at the forefront by promoting eco-friendly development
Many companies aim for eco-friendly development by striking a fine balance between development and maintaining the environment. While the intent of many companies is good, it is the implementation that matters. GyFTR is at the forefront of promoting eco-friendly development. It is a shining example of the Prime Minister’s ‘Digital India’ dream project.
End-to-end paperless transactions
GyFTR has adopted a completely digital business model – end-to-end – with no physical paper transactions involved at any stage.
- Purchase of digital Gift Vouchers: GyFTR has a tie-up with 100+ brands. You can choose to buy digital Gift Vouchers across all major categories. GyFTR is your one-stop shopping solution for all kind of electronic Gift Vouchers. You can choose from Gift Vouchers of various denominations ranging from Rs. 100 to up to Rs. 5000. The e-vouchers are delivered through email and SMS. There is no concept of physical gift cards. If you wish to gift the vouchers to someone, at the time of purchase, you need to enter the recipient’s email id and mobile number and the Gift Vouchers will be delivered to him/her at the click of a button.
- Cashless payments: With regards to payments also, GyFTR has adopted 100% digital payments. You can choose to pay through GyFTR Pay, credit/debit card, net banking, mobile wallets, UPI, etc. There is no cash option. The prepaid payment business model ensures instant delivery of e-vouchers without any wait time. We understand that you believe in instant gratification and we just deliver that!
- Digital redemption of ecards: Irrespective of whether you use the Gift Vouchers for online shopping or at the physical store, the redemption is digital. At the physical store, you need to reveal the voucher code to the cashier at the time of payment, and the Gift Voucher will be redeemed. Please note that if the voucher amount is more than the bill amount, no credit note or refund will be issued for the excess amount.
GyFTR’s business model involves sustainable development in an environment-friendly way
GyFTR is a responsible corporate. It understands its responsibility towards the environment. Hence it has adopted a completely paperless and cashless business model. A back of the envelope calculation shows that every 10,000 physical gift cards end up consuming one tree. GyFTR sells lakhs of digital Gift Vouchers every month, thereby saving so many trees every month. It is consciously trying to reduce its carbon footprint as much as possible.
GyFTR believes that sustainable development in an environment-friendly way is the only way forward. It practices what it believes. To survive and thrive on this planet, we need to ensure our planet Earth survives. This is our collective responsibility. GyFTR is leading the way in its responsibility and setting an example for others to follow.